The SEO Afterlife

by Mrinmoy Paul on June 22, 2014

You have done good SEO for your website (like keyword research, keyword placement, link building, and social outreach) and a result of it, you have gotten ranked in the search engines. Now you can relax, sit back and enjoy your conversions, right? No, you cannot do that. The most important thing to understand about SEO is that it is always changing.

Today you may be ranking in the top positions but tomorrow you may not. This may happen for many reasons, such as another site providing more content that’s better than yours and changes in the search engine algorithms. You must keep track of your SEO, web statistics, and all possible outcomes to remain in the top positions.

Keeping track of your web analytics & rankings

It is very important that you keep track of your site’s analytics and positions. Tracking your analytics enables you to know how your site is performing, how many visits are you getting everyday, and how many visitors are actually engaging. The most important part is how many conversions are you getting from that engagement. By studying all those data you can understand which part of your site is more engaging and which part is not. You can optimize the latter part according to the end user’s requirements.

Because SEO is an ongoing process, a huge number of things are going on all at once.  Webmasters should always be looking at their ranking positions. This will help you keep track of your overall site performance. Good (top) positions in the search results will tell how visible your site is.

Keeping track of your keywords & links

Webmasters should always optimize their keywords in order to preserve top search positions. Keyword optimization is a valuable asset of an SEO, as it will bring traffic to your site no matter how many inbound links you have or how good your site’s outreach is. You must track the keyword trends and evolve your site’s keyword base accordingly. I personally prefer to use Google Trends to keep track.

Link tracking is also an essential element. A webmaster should not only track links which are linking towards his/her site, but also to the links which are getting out. Unnatural links both towards and outwards can cause severe search engine penalties. Analyze the links coming to your site. If they are coming from unrelated sites, you can ask those webmasters to remove them. You must also monitor the guest posts you accept, make sure they do not contain irrelevant links or an irrelevant number of links. If the guest post is low quality content, then don’t publish it. If you post low quality content, then the links within it will be considered spam.

Keeping you content ‘fresh’ & ‘good’

Content will always the king no matter what happens. Poor content will affect the reputation of your site the most. Keeping content updated is a very desirable element of good SEO.  Having a consistent writing schedule will turn general viewers into loyal readers or loyal customers. Adding more and more pages to your site will make your site grow, which is also a natural extension for good SEO. Just make sure that when you add a new page that it’s connected to the rest of the site.

Ad campaign tracking

If you are doing ad campaigns to promote your site then a major responsibility will come. Tracking those campaigns is an essential part of it. Track the full statistics of the campaign, how many impressions yours ads are getting, the CTR rate, and the conversion rate. If you are not getting many conversions then try another ad agency. You must also track if there are any click frauds. If you find one then quickly notify your ad providing agency.

Social Media Tracking

In today’s world, social media is a very effective way to increase your outreach for free. In case you get the proper outreach and proper engagement, you must monitor your social media profiles.  There are many advantages of monitoring your social media profiles, such as:

  • Getting your name out directly to the end users.
  • Getting reviews for your product. You can easily identify your down loops and try to make them correct.
  • By interacting with your customers or end users, you will naturally increase their trust with you and your product.
  • Interacting with your end users will also provide you the information about what your competitors are doing and which measures will keep you at the top.

Conclusion

There are plenty of other measures which webmasters should care about in case of tracking down a website’s search engine optimization, but I have tried to explain only the basic elements of it. Hope it will be helpful to you all.

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As an entrepreneur, it’s likely that you already use Facebook, Twitter, and maybe even LinkedIn as a way to market your business. But have you thought about using Pinterest? It’s a powerful tool for bringing in traffic to websites and blogs, and studies have shown that consumers on Pinterest are more likely to purchase items they find on the site vs. on other social media platforms.

However, Pinterest is also a great inspirational and educational tool for entrepreneurs. The Pinterest grid allows you to quickly take in and organize information in a way that you can’t do anywhere else! If you don’t already have a Pinterest account, I suggest you to make one now. And in order to get you started, here are 9 boards that every entrepreneur should take note of.

1. “Inspiration Station” by Entrepreneur Magazine

Follow Entrepreneur’s board Inspiration Station on Pinterest.
Let’s start out with the inspirational boards, shall we? This group board from Entrepreneur Magazine features articles, quotes, and beautiful photos that will refresh and energize.

2. “Quotes for Small Business Owners” by Constant Contact

Follow Constant Contact’s board Quotes for Small Business Owners on Pinterest.

Quotes are popular on Pinterest, and this board from Constant Contact keeps up a steady stream of the best. It doesn’t hurt that they’re visually appealing, as well.

3. “Inspirational Quotes” by Brian Tracy

Follow Brian Tracy’s board Inspirational Quotes on Pinterest.

Okay, one more quotes board. Brian Tracy has thousands of followers on Pinterest, and this board is a good example as to why. The quotes he shares are consistently liked and repined because they’re simple, beautiful, and inspiring.

4. “Ideas” by Jane Wang

Follow Jane Wang’s board Ideas on Pinterest.

Jane Wang is the most-followed user on Pinterest and for good reason. Her boards span practically every topic and are of excellent quality to boot. This “Idea” board is no exception.

5. “Today’s Small Business Owner” by Marketecture

Follow Marketecture’s board Today’s Small Business Owner on Pinterest.

This board features tips and resources for small business owners. It takes into special consideration entrepreneurs in the digital world.

6. “Awesome Offices” by Gilt Home

Follow Gilt Home’s board Awesome Offices on Pinterest.

This board is a little more whimsical, but even hard-working businesspeople can daydream, can’t they? The beautiful offices featured here would make anyone swoon.

7. “BRAND | Personal Branding” by Levo League

Follow Levo League’s board BRAND | Personal Branding on Pinterest.

An important part of being a successful entrepreneur is a strong personal brand. This board will give you the foundation you need to begin improving yours.

8. “Career Lifestyle!” by AfterCollege

Follow AfterCollege’s board Career Lifestyle! on Pinterest.

This board provides fun projects and humor that might interest a budding entrepreneur making their way in the world of business.

9. “Kicking into Business-Mode” by Peg Fitzpatrick

Follow Peg Fitzpatrick’s board Kicking into Business-Mode on Pinterest.

This board places a little more focus on articles and infographics that address hard work, the entrepreneurial spirit, and marketing.

Conclusion

Though spending all your time on Pinterest won’t get your dream business started, these 9 boards are the perfect balance of inspirational and educational. You might be surprised by how much you learn once you start using Pinterest as a tool instead of a time-waster!

What are some of your favorite Pinterest boards?

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