Logo Design Services

Today I’m proud to announce that I have a logo design service. My good buddy Aaron Johnson, who runs AaronJohnsonVideos.com, was kind enough to make the following video which details our Bronze logo. (You can pick it up for only $39).

In addition to the Bronze logo service, I’ve got two more advanced services – Gold and Silver. To see everything that’s included in my logo services, click here: http://succeedwithadam.com/logo-design-services.html

Using Twitter Chats for Your Business

As a small business owner, you hear time and time again that you should be using social media to promote your business and connect with customers. Facebook, Instagram, LinkedIn, Pinterest—there are so many different platforms for you to explore and get acquainted with.

Twitter is one of the giants of social media marketing, and there’s not much question as to why. With 255 million active users sending out over 500 million tweets per day, Twitter is a force to be reckoned with.

One unique way to use Twitter for your business is through Twitter chats. A Twitter chat is a public conversation that focuses around one specific hashtag. Because all members of the chat use the same hashtag, they’re able to view the conversation in real-time either through the Twitter search function or through 3rd-party apps like TweetChat or Twubs.

So how can you use Twitter chats to your best advantage as a small business owner? Here are a few tips that will get you going.

Find the right chats

Twitter chats exist for practically every topic imaginable. It might take some searching, but see if you can find a few chats that are applicable to the industry that you work in. There are many Twitter chat schedules available, so take some time to search around and see if you come across anything. Here’s a schedule from TweetReports to get you started.

Don’t just marry yourself to one Twitter chat, though. There are a lot of factors to determine whether a Twitter chat is right for you, so try out several and see if you like the community you find there. Which brings you to the next step…

Join the conversation

Nothing better than hopping right in! Find a few chats that interest you and then mark your calendar for the date and time. Remember that Twitter chats occur around the world, so make sure you know when they begin in your specific time zone.

Depending on the chat, you might be asked to introduce yourself at the beginning of the session and tell a little bit about what you do. Don’t be afraid to jump in and start meeting people; networking is half the reason you’re doing this!

As the chat progresses, stay involved by asking questions, responding to others, and using Twitter features like the “Retweet” and “Favorite” buttons to show your appreciation for the conversation. Everyone is usually quite friendly in these chats, and doing this will help you fit right in.

Follow up

Once you’ve attended your first Twitter chat, evaluate how it went. Did that specific chat seem valuable to your goals as a small business owner? Remember that value can mean a lot of things: important industry knowledge, networking opportunities, potential clients, and so forth. If you find a chat that you enjoyed, keep attending it. Whether it’s weekly or monthly, make an effort to show up and consistently participate. Twitter chat communities are often tight-knit, so it’s in your best interest to make yourself known.

To better stick with these communities, follow some of the users that you noticed were particularly active during a given chat. You might even consider making a Twitter list of members from a specific chat. That way you can organize them all into one place to easily keep track of and network with them.

Hold your own Twitter chat

Feeling good about your Twitter chat participation? Consider holding your own. If you can get it to catch on, a Twitter chat can be a huge boon to your small business. Think of all the exposure that a successful, informative chat will get you; those who participate will automatically start seeing you as a thought leader in the industry because you took the initiative to organize a discussion online.

If you’re interested in hosting your own Twitter chat, check out this guide from Social Media Examiner. It goes more into depth about how exactly Twitter chats work and how you can plan and execute your own.

Conclusion

With the wide variety of Twitter chats out there, chances are that you’ll be able to find a few that will help you further your goals as a small business owner. If you don’t get the hang of it right away, don’t give up! Attending the occasional Twitter chat can be invaluable to you as you market and network through social media. You just have to take the first step and give it a shot.

The SEO Afterlife

You have done good SEO for your website (like keyword research, keyword placement, link building, and social outreach) and a result of it, you have gotten ranked in the search engines. Now you can relax, sit back and enjoy your conversions, right? No, you cannot do that. The most important thing to understand about SEO is that it is always changing.

Today you may be ranking in the top positions but tomorrow you may not. This may happen for many reasons, such as another site providing more content that’s better than yours and changes in the search engine algorithms. You must keep track of your SEO, web statistics, and all possible outcomes to remain in the top positions.

Keeping track of your web analytics & rankings

It is very important that you keep track of your site’s analytics and positions. Tracking your analytics enables you to know how your site is performing, how many visits are you getting everyday, and how many visitors are actually engaging. The most important part is how many conversions are you getting from that engagement. By studying all those data you can understand which part of your site is more engaging and which part is not. You can optimize the latter part according to the end user’s requirements.

Because SEO is an ongoing process, a huge number of things are going on all at once.  Webmasters should always be looking at their ranking positions. This will help you keep track of your overall site performance. Good (top) positions in the search results will tell how visible your site is.

Keeping track of your keywords & links

Webmasters should always optimize their keywords in order to preserve top search positions. Keyword optimization is a valuable asset of an SEO, as it will bring traffic to your site no matter how many inbound links you have or how good your site’s outreach is. You must track the keyword trends and evolve your site’s keyword base accordingly. I personally prefer to use Google Trends to keep track.

Link tracking is also an essential element. A webmaster should not only track links which are linking towards his/her site, but also to the links which are getting out. Unnatural links both towards and outwards can cause severe search engine penalties. Analyze the links coming to your site. If they are coming from unrelated sites, you can ask those webmasters to remove them. You must also monitor the guest posts you accept, make sure they do not contain irrelevant links or an irrelevant number of links. If the guest post is low quality content, then don’t publish it. If you post low quality content, then the links within it will be considered spam.

Keeping you content ‘fresh’ & ‘good’

Content will always the king no matter what happens. Poor content will affect the reputation of your site the most. Keeping content updated is a very desirable element of good SEO.  Having a consistent writing schedule will turn general viewers into loyal readers or loyal customers. Adding more and more pages to your site will make your site grow, which is also a natural extension for good SEO. Just make sure that when you add a new page that it’s connected to the rest of the site.

Ad campaign tracking

If you are doing ad campaigns to promote your site then a major responsibility will come. Tracking those campaigns is an essential part of it. Track the full statistics of the campaign, how many impressions yours ads are getting, the CTR rate, and the conversion rate. If you are not getting many conversions then try another ad agency. You must also track if there are any click frauds. If you find one then quickly notify your ad providing agency.

Social Media Tracking

In today’s world, social media is a very effective way to increase your outreach for free. In case you get the proper outreach and proper engagement, you must monitor your social media profiles.  There are many advantages of monitoring your social media profiles, such as:

  • Getting your name out directly to the end users.
  • Getting reviews for your product. You can easily identify your down loops and try to make them correct.
  • By interacting with your customers or end users, you will naturally increase their trust with you and your product.
  • Interacting with your end users will also provide you the information about what your competitors are doing and which measures will keep you at the top.

Conclusion

There are plenty of other measures which webmasters should care about in case of tracking down a website’s search engine optimization, but I have tried to explain only the basic elements of it. Hope it will be helpful to you all.

9 Pinterest Boards That Every Entrepreneur Should Follow

As an entrepreneur, it’s likely that you already use Facebook, Twitter, and maybe even LinkedIn as a way to market your business. But have you thought about using Pinterest? It’s a powerful tool for bringing in traffic to websites and blogs, and studies have shown that consumers on Pinterest are more likely to purchase items they find on the site vs. on other social media platforms.

However, Pinterest is also a great inspirational and educational tool for entrepreneurs. The Pinterest grid allows you to quickly take in and organize information in a way that you can’t do anywhere else! If you don’t already have a Pinterest account, I suggest you to make one now. And in order to get you started, here are 9 boards that every entrepreneur should take note of.

1. “Inspiration Station” by Entrepreneur Magazine

Follow Entrepreneur’s board Inspiration Station on Pinterest.
Let’s start out with the inspirational boards, shall we? This group board from Entrepreneur Magazine features articles, quotes, and beautiful photos that will refresh and energize.

2. “Quotes for Small Business Owners” by Constant Contact

Follow Constant Contact’s board Quotes for Small Business Owners on Pinterest.

Quotes are popular on Pinterest, and this board from Constant Contact keeps up a steady stream of the best. It doesn’t hurt that they’re visually appealing, as well.

3. “Inspirational Quotes” by Brian Tracy

Follow Brian Tracy’s board Inspirational Quotes on Pinterest.

Okay, one more quotes board. Brian Tracy has thousands of followers on Pinterest, and this board is a good example as to why. The quotes he shares are consistently liked and repined because they’re simple, beautiful, and inspiring.

4. “Ideas” by Jane Wang

Follow Jane Wang’s board Ideas on Pinterest.

Jane Wang is the most-followed user on Pinterest and for good reason. Her boards span practically every topic and are of excellent quality to boot. This “Idea” board is no exception.

5. “Today’s Small Business Owner” by Marketecture

Follow Marketecture’s board Today’s Small Business Owner on Pinterest.

This board features tips and resources for small business owners. It takes into special consideration entrepreneurs in the digital world.

6. “Awesome Offices” by Gilt Home

Follow Gilt Home’s board Awesome Offices on Pinterest.

This board is a little more whimsical, but even hard-working businesspeople can daydream, can’t they? The beautiful offices featured here would make anyone swoon.

7. “BRAND | Personal Branding” by Levo League

Follow Levo League’s board BRAND | Personal Branding on Pinterest.

An important part of being a successful entrepreneur is a strong personal brand. This board will give you the foundation you need to begin improving yours.

8. “Career Lifestyle!” by AfterCollege

Follow AfterCollege’s board Career Lifestyle! on Pinterest.

This board provides fun projects and humor that might interest a budding entrepreneur making their way in the world of business.

9. “Kicking into Business-Mode” by Peg Fitzpatrick

Follow Peg Fitzpatrick’s board Kicking into Business-Mode on Pinterest.

This board places a little more focus on articles and infographics that address hard work, the entrepreneurial spirit, and marketing.

Conclusion

Though spending all your time on Pinterest won’t get your dream business started, these 9 boards are the perfect balance of inspirational and educational. You might be surprised by how much you learn once you start using Pinterest as a tool instead of a time-waster!

What are some of your favorite Pinterest boards?

Create An Avatar To Reach The Appropriate Audience For Your Site

In another episode of Q & and A with Adam Morgan, I tackle the following question:

“When I blog I’m not sure who, if anyone, is reading it.  I blog because I’m told that it’s important to do, but it is very time-consuming, at least for me.  It’s like writing a talk for Sacrament Meeting every week.  Am I writing what people want to read?”

My answer to this question is to simply create one of the following for your business: USP (unique selling point), avatar, tagline, elevator pitch, and 7 second rule. All of those terms are roughly synonymous, but I’d like to take a minute to elaborate on each of them. Whether you have an e-commerce site or a blog, it’s important to communicate your purpose to your visitors.

1. Unique selling proposition

This is what differentiates your business from other businesses. Do you have a proprietary product or process? What do you do that other business owners in the space don’t do?

2. Avatar

When you have an avatar created, you’re essentially describing your ideal reader or customer. You might even give them a name, as Steve Scott does. You’ll want to know the answers to questions like:

  • What is their goal?
  • What obstacles do they face?
  • What are their fears?

3. Elevator pitch

Wikipedia defines this term as:

“An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting.”

4. 7 second rule

I didn’t come up with this, rather my good friend and mentor Joe Hupp did. This rule states that you have 7 seconds to communicate 3 things:

  • Who you are
  • What you do
  • Why someone should buy from you

Does your website have any of these in place?

If so, then it should be displayed prominently in the top left area of your site, no matter what page a visitor is on. The reason it’s often called the 7 second rule is because you have less than 7 seconds to tell someone who you are, what you offer/sell, and why they should read your blog or buy from you.

I’m in the process of refining this for this site. A designer on Fiverr.com is creating me an new header image which will say: “Helping Business Owners Have Success In E-Commerce and Affiliate Marketing.” People with those types of businesses are the people my site’s content will help.

Who will you seek to help through your blog or site?

When creating  a tagline for your business, you’ll want to be able to answer the following questions rather clearly:

  • What problem or need does your site fulfill?
  • Who is your blog/site for?
  • Who are you attempting to attract?

Once you are clear on those things, display your tagline on your website as well as in your social media bios. It should be noted that your tagline affects the following areas:

  • The type of content you write
  • Finding your ideal readers
  • Search engine optimization
  • Connections with other bloggers
  • Branding
  • Design

If you already have a tagline, I’d like to know below in the comments. What do you think of my new tagline? Stay tuned for my next post as I will teach you how you can use the Google Keyword Planner to find what content ideas.

How Should You Manage Your Time While Building Your Business?

I’ve decided to create two new categories today – time management and Q & A with Adam Morgan. One thing that I learned from Frank Kern, in his new book ‘Convert’, is that you need to show people that you care and that you listen to them.

My readers often reach out to me via email and ask me questions. You can take these questions and turn them into blog content. If you’re still struggling with topics to write about, you can ask your readers this powerful question: “What would you like to see me blog about?”

Today’s post is about time management. Bonnie Hamilton, the owner of http://www.funkidsroomdecor.com/, asks:

“Time management is a big issue for me.  Deciding which of all the aspects of running a website is the highest priority is challenging.  I also remember that you talked about spending a certain amount of time each day  educating myself is important.  There are just so many things out there to read.  Just learning to be effective is a big challenge for me.”

To answer Bonnie’s question, you just need to develop a system for how you will run your business. Perhaps it will help to show you how I manage my time throughout the day.

My priorities

  1. Maintenance (email and social media replies) 
  2. Content (could be a video, a tweet, a status, or a blog article)
  3. Promotion (getting the word out about your content)
  4. Education (videos, PDFs, blog articles, podcasts, or a book)

How much time should you spend on all of those activities?

I try to get through all of my social media replies within a 24 hour period. Reason being, is because those people have urgent questions and need help. I know what it’s like to feel completely helpless and have no one to turn to. I’ve found that people respect me more when I reply to them quickly. I encourage all bloggers to do the same thing.

As far as creating content is concerned, quality should be your main goal, not quantity. Many bloggers subscribe to the mentality that they need to blog every single day; however, I do not. Their quality suffers as they’re feeling pressured to get things published. Consistency as a blogger is going to be one of your most vital assets. Determine a writing schedule and stick to it. I would strive for at least one piece of content a week.

I used to not promote my content and that was a BIG mistake. It shouldn’t take you very long to share your content on Twitter, LinkedIn, Facebook, Google +, and StumbleUpon. This is what’s going to get people to view your content. As their viewing your content, they’re warming up to you and starting to trust you. With that relationship and trust, comes sales.

Education is like the fourth peg in a four legged stool. Without it, the stool falls. Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” What does that tell you? It tells me that he wants to spend his time effectively by hacking at a tree with a sharp axe, rather than with a dull axe. I spend close 2 hours everyday on sharpening my axe. There’s a lot to learn, but you have to start somewhere.

What should you be studying?

What areas of your business do you feel like you’re lacking in the most? If you want to become a better blogger, then I suggest picking up some books about blogging and writing. If you feel like you’re not getting very much traffic to your site, then you’ll want to get a book on a particular marketing strategy. I remember back when I wanted to learn how to get more views on my videos. I started buying up every book and course I could find on video marketing. It’s paid out so far, as my channel has 440 subscribers and over 100,000 views!

Conclusion

If you’ve found this article beneficial, please don’t be a hoarder, as Matthew Loomis says, and share this article with others. :D

How To Segment Your Email List With AWeber

Recently I was listening to a training done by Matt Lloyd and I learned how to segment my email messages. I had heard of it before but had never actually tried it. It has doubled my open rates and clicks. I’ve enjoyed doing it so much that I’ve decided to write this post and teach you guys how to do it too.

Everything that I teach below has been done with AWeber. If you don’t already have this email marketing service, then grab it here and start your $1 trial:

http://SucceedWithAdam.com/adam-recommends-aweber

What does it mean to segment your email list?

List segmenting is the process whereby you put people in groups according to the segment or group they fall into. AWeber allows you segment the people on your list in the following ways:

  • Sales and no sales
  • Clicked and did not click
  • Opens and unopened

Let’s use an example to solidify this concept. As you can see from the image below, I sent out a broadcast message on 4/11/14. It was opened 16 times, but had 0 clicks. I copied that message, created a segment for all of the people who didn’t open the message.

first broadcast message before segment

Once the segment is created, the next step I took was to send the exact same message to the segment of people who didn’t open the original message. The only difference between the two broadcasts is the subject lines. The results were astonishing. As you can see from the image below, this message was opened 18 times and received 4 clicks. It pays to segment and write better subject lines.

segment image

Now, I’m going to teach you how to segment your list with AWeber.

First step – Open the broadcast you wish to create a segment from.

Second step – Choose what you wish to segment (Opens, clicks, or sales) Looks like the image below:

opens clicks or sales
Third step – Choose between opens and unopened, clicks and did not click, opens and unopened. It looks like the image below:

opens or unopened

Fourth step – Send to these subscribers. This looks like the image below:

send to these subscribers

Fifth step – Name your segment and save your segment.

name your segment

Sixth step – Copy the broadcast message you wish to send to your newly created segment.

copy the message

Seventh step – Come up with a new subject line that you believe will get more opens.

Eighth step – Select your newly created segment from the drop down box, save your message and send.

send to segment

Hopefully this post has done a good job of teaching you list segmentation. By segmenting your list, you’ll increase the amount of opens, clicks, and sales you get from your email marketing efforts.

Questions?

Cloaking Your Affiliate Links Is As Easy As 1, 2, 3

I’m serious when I say that link cloaking is as easy as 1, 2, 3. There are two ways to do this – with GoDaddy and Pretty Link lite WordPress plugin. If you already know why you should, then skip to the how-to portion of this post.

Link cloaking is the process of hiding your affiliate links. Bryan Kerr said it best when he said, “Link cloaking is when you make a link to a third-party website appear to point to another page on your blog.”

There are 2 main reasons why you should cloak your affiliate links.

Reason #1 – People don’t want to get scammed

Because affiliate links are ugly looking, people question their legitimacy. Here’s an example of a Clickbank affiliate link: http://2c76bhsly2xveq12me25av4k89.hop.clickbank.net/. It’s not a product I’m promoting but if I wanted to cloak that link, I could cloak the link and make it look like this: http://SucceedWithAdam.com/earth4energy.

Reason #2 – Commissions can get stolen

If someone can spot out your affiliate ID in the link, then they can actually replace yours with their own. Cloaking simply eliminates this issue, as it hides your ID. :)

How can you cloak your affiliate links?

There are 2 ways to go about this – mask forwarding with a GoDaddy domain and Pretty Link Lite (free and extremely easy to use).

GoDaddy Method

You’ll need to buy a domain name. Once you’ve logged in a launched your domain, you’ll need to mask forward the domain to your affiliate URL. This process can take up to 24 hours to take effect, but I usually see it take place within an hour. When it’s setup properly, your domain name will redirect someone to your affiliate URL, but they won’t know it’s an affiliate link.

As an example, http://www.JoinAdamToday.com is an mask forwarded domain for my ILN URL. You won’t ever see my affiliate ID or know that it’s an affiliate link.

**If you get stuck, you can comment below, call GoDaddy support, or chat with their live representatives.

 Pretty Link Lite Method

Once you’re logged into WordPress, click on ‘Plugins’ from the left sidebar and do a search for ‘Pretty Link Lite’. All you do is take your ugly affiliate link and tell the plugin what you want the cloaked link to be. Another awesome thing about PLL is that you can see how many unique hits your links are getting. Below is an example of a cloaked link I created and how many hits it received since its creation:

pll hits

 What are you waiting for? Go cloak ALL of your affiliate links. :)

How To Fail Like A Champ

Failure is a loaded word. It means to not perform. It means that you did not obtain that outcome that was expected or wanted. It means to flat out NOT do something. The problem with failure is how we perceive it. To us, failure can seem like a death. There is no second chance, no rising from the ashes, no way to come back. You had your chance and blew it.

Failure can be small, like losing a level at a video game, or huge, like a marriage. As much as failures can hurt, does it mean that you are a failure? Absolutely not.

Failure is Part of Success

The biggest success stories were a culmination of failures. In fact, they are still failing. Think about the biggest corporations, the biggest success stories and the biggest people, They are considered successes, but how many times have they come out with an idea that bombed? Bad songs, awful products, money-sucking ideas – all failures. If they would have had the attitude to quit, then they would be out of business. They pull the product or write a book about the failed idea and move on. That is how a true success handles failure.

Failure Starts in Your Mind

There are generally two ways to fail. You can build up something, have it fail miserably and give up. The other option is to expect failure, go through the motions, and when it doesn’t work, nod smugly for being right. Both are within your control. Your reaction to your failure is critical to future success. Failure is something that can happen up to 90% of the time. That fact is not to depress you, but it is there to take some pressure off of you.

So many times, we think we only have one shot at the gold, and if we miss it, we’ve lost everything. In reality, that is not how success works. Imagine if basketball players got on the court for the first time, and made every shot? Not only is that highly improbable, it is not realistic. Only the players who continue to play, long after they get bored, long after everyone has gone home,  and long after logic should have sent them home are the ones more likely to succeed. More likely means just no guarantee.

Think Like a Baby

Babies have exceptional joy in living. They are in fact capable of superhuman qualities that disappear as they get older. They are unstoppable. They figure out that everyone else is walking, talking and feeding themselves – therefore, they should learn as well. No one dares tell a baby that they can’t walk. Babies also never question whether they can or can’t walk – they simply keep trying until they get it. There is no giving up – that baby WILL walk and talk. They fall down repeatedly. They wobble and waddle. Soon they are running.

What is the moral of the story? Not only should you keep trying, you should keep going even when it isn’t perfect and when you fall. If we could just take in how exceptional and talented each one of us is, we would never doubt ourselves again. Only a few really get this, and they are the ones in the spotlight.

How are you going to get in the spotlight?

Traffic Generation For Serious Business Owners

Traffic generation is no longer about creating link farms, spamming, and auto-surfing. It has become a more sophisticated endeavor, one that goes all the way back to the Golden Rule: Treat others as you would like to be treated. This means not tricking people into going to pages, doing “black hat” SEO, keyword stuffing, or other tactics. It has to do with providing value to others, to actually put yourself in the shoes of the person that is visiting your site, and giving them something that they would want to read, and if you are lucky, share with others. Let’s look at some very common (but effective) ways of doing this.

SEO

Search engine optimization is at the top of the list. Why? It keeps bringing in traffic long after you have created a piece of content. Unlike the mid 2000’s, SEO isn’t about stuffing your META tags with popular but irrelevant keywords. It is about creating, unique, quality content that will keep your visitors coming back for more. Note on SEO: Many content sites and search engines are cracking down on duplicate content, spammy or sales-y content and computer-generated content. It wastes time to do this, and hurts your websites ranking. Giving great content that helps people with the problem you are solving not only helps your business, but it feels right.

YouTube and Video Marketing

YouTube is the top five of web traffic on the planet. When I started making videos and providing a link, I generated half of my traffic from YouTube. You can optimize a video on YouTube with tags, notes, articles and links. Video marketing in general converts well.

Being Mobile-Friendly

Every morning I get up and check my phone. I saw an email with a sale on clothing. I clicked the link and 10 minutes later, had purchased new clothes without ever leaving bed. Had the website been large or not mobile-optimized, they would have lost a sale. I also made Black Friday purchases on a mobile device. Mobile phones carry the entire internet on them and are a retailer’s dream. If you would have told the top CEO’s that people would be purchasing their products from the bathroom or while sick in bed, they probably would have laughed. Plugins for WordPress make it easy to turn your website into a mobile-friendly site.

The Money is in the List

Speaking of mobile buying, did you notice that I was on someone’s list when I saw the promotion? Everyone has a list; you should too. When someone comes to your website, entice them to share their email address with you. NEVER sell their information or spam them. Once they are on your list, you can set up emails to go out to them. Make 75% of email value-based, meaning how-tos, guides or other information they can apply. Doing this will make them more likely to open an email (increase one’s open rate). People will remember you and most likely, you will build trust over time, which makes them more likely to buy.

There are hundreds of ways to generate traffic. Pick one or two, master them and watch your traffic grow. Remember, you get out as much as you put in.