How Google’s New Mobile-Friendly Algorithm Update Affects Your Website Rankings

A few times a year, Google rolls out major updates for the way that results are ranked within their search engine. The most recent happened on April 21st, when they announced that mobile friendly pages will now be given precedence in search results.

While Google holds the details of their updates pretty close to the vest, there’s a good bit of information that we can parse out of their original announcement as well as the FAQ I linked above.

To begin, you first need to realize that Google’s top priority is a good user experience. In their minds, people will keep using their search engine as long as they have a positive experience and find what they’re looking for. On the other hand, people who don’t have a good experience will stop using the search engine and go somewhere else.

If you take into account that roughly 97% of the company’s revenue comes from their Adwords program, it makes sense that they want to keep as many people as possible searching with Google. People will only advertise with them if there are actually eyes there to see their posts.

Non-mobile responsive websites kill the user experience

The Pew Research Center reports that “as of May 2013, 63% of adult cell owners use their phones to go online.” And it’s smart to assume that percentage has only gone up.

If your website still isn’t designed with the mobile experience in mind, you’re missing out on a lot of traffic by ignoring this huge audience that uses their phones to get online.

Maile Ohye, Developer Programs Tech Lead at Google, referenced this trend in Google’s blog post, even saying that “more people are going ‘mobile only’ — either because they never had a desktop or because they won’t replace their existing desktop…. A non-mobile-friendly site may not see many mobile visitors precisely for that reason.”

Just think about the experience you have when you use a mobile device to go on a badly designed website. Do you want your customers to have that kind of negative experience?

How to tell if your site is mobile friendly

Lucky for you, Google has a super easy-to-use tool that will help you gauge the responsiveness of your website: the Mobile-Friendly Test. Take a page from your site and paste the URL into the tool. If it passes the test, you will see the following:
this page is mobile friendly

 

 

On the other hand, if your page happens to fail the test you’ll see this unfortunate message:

this page is not mobile friendly

 

 

What to do if your website doesn’t pass the test

You need to act quickly if you don’t want to be penalized by Google’s new algorithm updates. I have a few resources on hand that should help you figure out what to do next:

  1. Check out Google’s guide to mobile-friendly websites.
  2. Specifically, you’ll want to read Google’s Mobile SEO guide.
  3. Take a look at your Mobile Usability report in Webmaster Tools.

Conclusion

You’ve worked hard to get good rankings in the Google search results. Don’t let that effort go to waste just because you didn’t adjust to a new algorithm change. Be sure to check in on Google’s Webmaster Central Blog every so often to stay on top of future updates. And of course, check in with me for more articles that will help keep your website and marketing in tip-top shape!

Staying Competitive In A Big Business World

As an entrepreneur, small business owner, or self-employed worker, there’s a certain phrase that may strike fear into your heart: BIG BUSINESS. Almost nothing can make you feel more small and insignificant than comparing yourself to the top dogs in your industry. How can you ever compete?

Small business owners face a lot of discouraging circumstances. Often the market is oversaturated, and it seems impossible to stand out without a huge budget to work with. Lucky for the big businesses, they’re able to easily obtain capital, while small businesses often have to rely on angel investors who are willing to risk their money on your hopeful but uncertain future. And not only that – running your own business involves significant personal risk as well, something that employees of large companies rarely have to worry about.

So how do you stay competitive in a world where it seems like big business has all the advantages?

Use your size to your advantage

So you don’t have hundreds of employees and a big corporate presence – great! Use this to your advantage by staying flexible and innovative in your company, something that’s pretty difficult to do if you have to wade through all the red tape and corporate culture of the big businesses. Stay at the front of the pack by continually testing new strategies and technologies, then adapting your business as needed.

And because your business is smaller, you have the opportunity to stay close to your customer community. Large companies continually struggle to provide quick and effective customer service, so you have the chance to beat them at the game by creating a loyal fanbase through positive customer experiences on a one-by-one basis. Use social media, surveys, personal interactions, and external feedback to really set the focus on the customer experience. Trust me, they’ll thank you.

Learn from the big businesses

You know the old saying, “If you can’t beat ‘em, join ‘em”? I’d like to offer a slightly more ambitious version: “If you can’t be ‘em, learn from ‘em.” Just because you’re operating on a much smaller scale, that doesn’t mean that you can’t emulate a lot of what your biggest competitors do.

These companies know that business success starts and ends with money. Sad, but true. They know how to find capital and use it to their best advantage. However, it can be difficult and confusing for a first-time entrepreneur to navigate the processes of bank loans and investors. Luckily, you can use the internet to simplify the accumulation of capital, like with the small business loan website Kabbage.

I’m really stoked about Kabbage because it takes the confusion of acquiring a small business loan and simplifies it into a quick, 100% online process. Instead of having to navigate the paperwork and lines and waiting that come with getting a loan from a bank, Kabbage provides a safe and secure way to do it all online.

Unlike traditional lenders, Kabbage has you link up real-life data from the accounts you actually use – Ebay, PayPal, Amazon, Etsy, and so on. Once you’re approved, you get ongoing access to funds, which means that you can continue to withdraw money as it is needed.

Isn’t the internet great? Services like Kabbage make it possible for you to compete because you actually have the money to back up what you’re doing. As a small business owner myself, I can attest to the importance of that.

I’ve said it before, but I’ll say it one more time

Stay flexible and stay creative. It’s your greatest asset when it comes to being competitive in a big business world. Innovation is what drives every industry forward, and don’t you want to be on the forefront of that? Plus, this kind of thinking is what takes you from any-old-small-business to a company with loyal fans, happy investors, and a bright future.

How To Whitelist My Emails

Email providers will sometimes mark emails as spam. To make sure you get my emails, you’ll need to whitelist info@succeedwithadam.com. I will show you how to do this through gmail, yahoo and hotmail. If you use another email provider, try Googling it. Once you find the solution, email it to me and I will add it to this page. :)

How to whitelist via gmail

  1. Log into gmail
  2. Click the gear icon in the top right hand corner
  3. Select settings
  4. Select filters
  5. Create a new filter
  6. In the from field put info@succeedwithadam.com

If you’re having difficulty, you can watch this video:

How to whitelist via hotmail

  1. Log into hotmail
  2. Click the gear icon in the top right hand corner
  3. Select options
  4. Select safe and blocked senders
  5. Select safe senders
  6. Enter info@succeedwithadam.com in the field and add it to the list

If you’re having difficulty, you can watch this video:

How to whitelist via yahoo

  1. Log into your yahoo mail account
  2. Click Contacts
  3. Select new contact
  4. In the email field put info@succeedwithadam.com
  5. Click save at the bottom and you’re finished!

If you’re having difficulty, you can watch this video:

4 Things That The Job Search Recently Taught Me

job search

As soon as I thought the place I worked at was going out of business, I put in my two weeks and started looking for a new job. That day was January 26, 2015. I knew I didn’t want to be on a sinking ship.

7 interviews and 5 weeks later

I interviewed with HypeMix, and was quite frankly under-qualified for the job.  I must have impressed Tad, my interviewer, because he thought I was teachable and a hard worker. I’m super grateful for the opportunity that I’ll have to work for a pretty sweet digital marketing and advertising company and expand my skill sets.

The job search can teach you a lot

The experiences that I had up until this point were pretty stressful. I felt like nobody wanted me, even though I have roughly 5 years of internet marketing experience. Who knows how many jobs I applied for and never heard back from. Some of the companies I even interviewed for never called or emailed me back.

Because finding a job this time around taught me some things I won’t forget, I wanted to put them in a post for others to use that might be in the same boat.

Use every possible resource

Indeed.com and Craigslist were my best friends, literally! I learned that you can have Indeed send you email alerts when there are new jobs posted that match your search. For example, I was looking for SEO, PPC, and digital marketing jobs. These alerts definitely come in handy.

indeed email alerts
Network and ask around

One of the first things I did was make a status on Facebook and a tweet on Twitter letting people know that I was looking for work. I used hashtags and it didn’t do much on Facebook and now I know why – the status was set to only go out to my friends. On Twitter, it got 1 re-tweet and 8 favorites. I was hoping that people would reach out to me with job opportunities. Unfortunately, that didn’t happen. :(

asked people for job recommendations

 

 

 

I wasn’t afraid to send personal texts or messages to my friends about work. Some of my buddies knew of openings and had me send in my resume. I’m thankful for the ones that helped me line up an actual interview. In some way or another in the future I hope to repay the favor.

Work on that resume

I didn’t realize that my resume could be improved until my friend Brandon Grimes told me to work on it. His first suggestion was to showcase my skills regardless of whether the resume fit one page or not. Another tip was to improve the look of it by using LinkedIn’s resume builder. (I recommend it as it really made my resume pop.)

What do you think of my resume? You can see it here. His last tip was to use industry buzz words like ROI, conversions, conversion rate, and others to illustrate how I’ve used my skills to help my clients.

resume example helping a client

 

 

 

 

 

 

It’s a numbers game

I won’t lie, hunting for a job is a stressful thing. In my college economics classes we learned about work force and how there is a classification of people called discouraged workers.  Don’t let that ever be you, no matter how hard it gets.

If you keep applying and sending out your resume, you’re bound to find someone at some company that will give you a chance. I learned this concept from my network marketing days.

make up in numbers what you lack in skills jim rohn quote

 

 

 

 


Conclusion

I’m happy to have found a company that is willing to give me a chance. If you’ll network and ask around, play the numbers game, use every possible resource, and improve your resume, I know you’ll be able to find employment.

What has the job search taught you? Would you be willing to share with me below in the comments?

Logo Design Services

Today I’m proud to announce that I have a logo design service. My good buddy Aaron Johnson, who runs AaronJohnsonVideos.com, was kind enough to make the following video which details our Bronze logo. (You can pick it up for only $39).

In addition to the Bronze logo service, I’ve got two more advanced services – Gold and Silver. To see everything that’s included in my logo services, click here: http://succeedwithadam.com/logo-design-services.html