Using Twitter Chats for Your Business

by Adam Morgan on December 6, 2014

As a small business owner, you hear time and time again that you should be using social media to promote your business and connect with customers. Facebook, Instagram, LinkedIn, Pinterest—there are so many different platforms for you to explore and get acquainted with.

Twitter is one of the giants of social media marketing, and there’s not much question as to why. With 255 million active users sending out over 500 million tweets per day, Twitter is a force to be reckoned with.

One unique way to use Twitter for your business is through Twitter chats. A Twitter chat is a public conversation that focuses around one specific hashtag. Because all members of the chat use the same hashtag, they’re able to view the conversation in real-time either through the Twitter search function or through 3rd-party apps like TweetChat or Twubs.

So how can you use Twitter chats to your best advantage as a small business owner? Here are a few tips that will get you going.

Find the right chats

Twitter chats exist for practically every topic imaginable. It might take some searching, but see if you can find a few chats that are applicable to the industry that you work in. There are many Twitter chat schedules available, so take some time to search around and see if you come across anything. Here’s a schedule from TweetReports to get you started.

Don’t just marry yourself to one Twitter chat, though. There are a lot of factors to determine whether a Twitter chat is right for you, so try out several and see if you like the community you find there. Which brings you to the next step…

Join the conversation

Nothing better than hopping right in! Find a few chats that interest you and then mark your calendar for the date and time. Remember that Twitter chats occur around the world, so make sure you know when they begin in your specific time zone.

Depending on the chat, you might be asked to introduce yourself at the beginning of the session and tell a little bit about what you do. Don’t be afraid to jump in and start meeting people; networking is half the reason you’re doing this!

As the chat progresses, stay involved by asking questions, responding to others, and using Twitter features like the “Retweet” and “Favorite” buttons to show your appreciation for the conversation. Everyone is usually quite friendly in these chats, and doing this will help you fit right in.

Follow up

Once you’ve attended your first Twitter chat, evaluate how it went. Did that specific chat seem valuable to your goals as a small business owner? Remember that value can mean a lot of things: important industry knowledge, networking opportunities, potential clients, and so forth. If you find a chat that you enjoyed, keep attending it. Whether it’s weekly or monthly, make an effort to show up and consistently participate. Twitter chat communities are often tight-knit, so it’s in your best interest to make yourself known.

To better stick with these communities, follow some of the users that you noticed were particularly active during a given chat. You might even consider making a Twitter list of members from a specific chat. That way you can organize them all into one place to easily keep track of and network with them.

Hold your own Twitter chat

Feeling good about your Twitter chat participation? Consider holding your own. If you can get it to catch on, a Twitter chat can be a huge boon to your small business. Think of all the exposure that a successful, informative chat will get you; those who participate will automatically start seeing you as a thought leader in the industry because you took the initiative to organize a discussion online.

If you’re interested in hosting your own Twitter chat, check out this guide from Social Media Examiner. It goes more into depth about how exactly Twitter chats work and how you can plan and execute your own.

Conclusion

With the wide variety of Twitter chats out there, chances are that you’ll be able to find a few that will help you further your goals as a small business owner. If you don’t get the hang of it right away, don’t give up! Attending the occasional Twitter chat can be invaluable to you as you market and network through social media. You just have to take the first step and give it a shot.

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The SEO Afterlife

by Mrinmoy Paul on June 22, 2014

You have done good SEO for your website (like keyword research, keyword placement, link building, and social outreach) and a result of it, you have gotten ranked in the search engines. Now you can relax, sit back and enjoy your conversions, right? No, you cannot do that. The most important thing to understand about SEO is that it is always changing.

Today you may be ranking in the top positions but tomorrow you may not. This may happen for many reasons, such as another site providing more content that’s better than yours and changes in the search engine algorithms. You must keep track of your SEO, web statistics, and all possible outcomes to remain in the top positions.

Keeping track of your web analytics & rankings

It is very important that you keep track of your site’s analytics and positions. Tracking your analytics enables you to know how your site is performing, how many visits are you getting everyday, and how many visitors are actually engaging. The most important part is how many conversions are you getting from that engagement. By studying all those data you can understand which part of your site is more engaging and which part is not. You can optimize the latter part according to the end user’s requirements.

Because SEO is an ongoing process, a huge number of things are going on all at once.  Webmasters should always be looking at their ranking positions. This will help you keep track of your overall site performance. Good (top) positions in the search results will tell how visible your site is.

Keeping track of your keywords & links

Webmasters should always optimize their keywords in order to preserve top search positions. Keyword optimization is a valuable asset of an SEO, as it will bring traffic to your site no matter how many inbound links you have or how good your site’s outreach is. You must track the keyword trends and evolve your site’s keyword base accordingly. I personally prefer to use Google Trends to keep track.

Link tracking is also an essential element. A webmaster should not only track links which are linking towards his/her site, but also to the links which are getting out. Unnatural links both towards and outwards can cause severe search engine penalties. Analyze the links coming to your site. If they are coming from unrelated sites, you can ask those webmasters to remove them. You must also monitor the guest posts you accept, make sure they do not contain irrelevant links or an irrelevant number of links. If the guest post is low quality content, then don’t publish it. If you post low quality content, then the links within it will be considered spam.

Keeping you content ‘fresh’ & ‘good’

Content will always the king no matter what happens. Poor content will affect the reputation of your site the most. Keeping content updated is a very desirable element of good SEO.  Having a consistent writing schedule will turn general viewers into loyal readers or loyal customers. Adding more and more pages to your site will make your site grow, which is also a natural extension for good SEO. Just make sure that when you add a new page that it’s connected to the rest of the site.

Ad campaign tracking

If you are doing ad campaigns to promote your site then a major responsibility will come. Tracking those campaigns is an essential part of it. Track the full statistics of the campaign, how many impressions yours ads are getting, the CTR rate, and the conversion rate. If you are not getting many conversions then try another ad agency. You must also track if there are any click frauds. If you find one then quickly notify your ad providing agency.

Social Media Tracking

In today’s world, social media is a very effective way to increase your outreach for free. In case you get the proper outreach and proper engagement, you must monitor your social media profiles.  There are many advantages of monitoring your social media profiles, such as:

  • Getting your name out directly to the end users.
  • Getting reviews for your product. You can easily identify your down loops and try to make them correct.
  • By interacting with your customers or end users, you will naturally increase their trust with you and your product.
  • Interacting with your end users will also provide you the information about what your competitors are doing and which measures will keep you at the top.

Conclusion

There are plenty of other measures which webmasters should care about in case of tracking down a website’s search engine optimization, but I have tried to explain only the basic elements of it. Hope it will be helpful to you all.

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